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Authority |
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Any medical or health advice provided and hosted on this site
will only be given by medically trained and qualified professionals unless a
clear statement is made that a piece of advice offered is from a non-medically
qualified individual or organisation. |
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| Complementarity |
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The information provided on this site is designed to support,
not replace, the relationship that exists between a patient/site visitor and
his/her existing physician. |
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| Confidentiality |
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Confidentiality of data relating to individual patients and
visitors to a medical/health Web site, including their identity, is respected by
this Web site. The Web site owners undertake to honour or exceed the legal
requirements of medical/health information privacy that apply in the country and
state where the Web site and mirror sites are located. |
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| Attribution |
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Where appropriate, information contained on this site will be
supported by clear references to source data and, where possible, have specific
HTML links to that data. The date when a clinical page was last modified will be
clearly displayed (e.g. at the bottom of the page). |
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| Justifiability |
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Any claims relating to the benefits/performance of a specific
treatment, commercial product or service will be supported by appropriate,
balanced evidence in the manner outlined above in Principle 4.. |
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| Transparency of
authorship |
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The designers of this Web site will seek to provide
information in the clearest possible manner and provide contact addresses for
visitors that seek further information or support. The Webmaster will display
his/her E-mail address clearly throughout the Web site. |
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| Transparency of
sponsorship |
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Support for this Web site will be clearly identified,
including the identities of commercial and non-commercial organisations that
have contributed funding, services or material for the site. |
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| Honesty in advertising &
editorial policy |
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If advertising is a source of funding it will be clearly
stated. A brief description of the advertising policy adopted by the Web site
owners will be displayed on the site. Advertising and other promotional material
will be presented to viewers in a manner and context that facilitates
differentiation between it and the original material created by the institution
operating the site. |
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